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Business Analytics Project Helps Local Nonprofit

Students in Julie Ferrara’s upper-level business analytics course, Search Engine Marketing, spent the fall semester using Google Ad Words for Nonprofits to raise awareness about The Restoration House, a local nonprofit that helps single mothers and their children get back on their feet.

Ferrara, assistant department head in the Department of Business Analytics and Statistics in UT’s Haslam College of Business has spent her career helping organizations make data-based decisions. Now her students get to create actual campaigns and use the data they generate to make their campaigns better. Ferrara’s course is one of the first courses to receive an S designation, which means it offers experiential learning based in service-learning.